Legal
Cookie policy
Last updated: [date to be added]
1. What are cookies?
Cookies are small text files stored on your device when you visit a website. They help the website remember your preferences and understand how visitors interact with the site. Some of the tools below use cookies; others use similar technologies (like local storage) or no tracking technology at all — we've been specific about which is which below, rather than describing every tool the same way.
2. How we use cookies
This site uses one strictly necessary technology to remember your cookie preference, and one optional analytics service that only runs if you consent to it. When you first visit, a banner asks whether you accept non-essential analytics cookies. If you decline, the analytics cookies listed below are never set and no data is sent to Google from your visit — the site works identically either way, since no cookie here is required for core functionality like navigation or the contact form.
3. Cookies we use
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| ripples_cookie_consent | Ripples NextGen | Remembers your cookie consent choice. Stored via browser local storage rather than a cookie, disclosed here for transparency. Always active — required so we don't ask you again on every visit. | Until you clear your browser storage |
| _ga | Google Analytics | Distinguishes unique visitors. Only set if you accept analytics cookies. | 2 years (browsers may cap this closer to 13 months) |
| _ga_<container-id> | Google Analytics | Maintains session state (e.g. how many pages viewed in one visit). Only set if you accept analytics cookies. | 2 years (browsers may cap this closer to 13 months) |
Google's own handling of this data is governed by Google's Privacy Policy. We have not linked this property to Google Ads and do not use Google Signals or cross-device advertising features.
4. Tools we use that do not set cookies
For full transparency, here is the rest of our technical stack and why each one does not appear in the table above:
- Vercel Web Analytics — provides us with aggregate traffic statistics without cookies. Visitors are identified using a hash of the incoming request that is automatically discarded after 24 hours, and no information that could identify you personally is collected.
5. Your consent
When you first visit our website, a cookie consent banner will appear. Analytics cookies are only set after you explicitly consent to them. If you decline, only the essential local storage item described above is used. You can change your preference at any time by clearing your browser storage and revisiting the site.
6. Managing cookies in your browser
Most web browsers allow you to control cookies through their settings. You can typically choose to block all cookies, accept all cookies, or be notified when a cookie is set. Please note that blocking essential storage may cause the consent banner to reappear on every visit.
7. Changes to this policy
We may update this cookie policy from time to time to reflect changes in the tools we use or for legal, operational, or regulatory reasons. Any changes will be posted on this page, along with an updated "Last updated" date above.
8. Contact us
If you have questions about our use of cookies, please contact us at: contact@ripplesnextgen.com
Note:This is a draft cookie policy reflecting the site's actual technical setup as of July 2026.